If there’s one thing that spreads faster on social media than word of a new Beyoncé album, it’s public outrage. In fact, as reported in the New York Times, “anger is the emotion that spreads the most easily over social media.” This means a small local issue has the potential to spiral into a full-blown international crisis quickly—something no celebrity/brand can afford.

 

With the right preparation and strategy, social media and real world media can be an essential tool for identifying potential crises as they emerge, and managing them effectively in order to minimize the damage to your brand.

 

Glacé Entertainment Public Relations™ provides every client with a very clear, efficient, and successful real world media crisis and social media crisis plan. If a real world media or social media crisis ever arises, we act swiftly to begin extinguishing the "fire" and stand by our client through the entire crisis, no matter what time of day or night the crisis happens.